While comprehensive in its coverage of revenue management components, the traditional definition strongly emphasizes the process’s transactional aspects
Hoteliers often complain that the budgeting process seems to start earlier every year. This is especially true for large hotel groups
Asset managers and hotel owners have a perception of their asset value and what the market will pay. Sometimes, those perceptions are vastly wrong
Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy!
There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes
By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies
Hotel A has been doing the same thing for decades. Hotel B is new and looking to earn more with a value added pricing strategy
Here are six common pricing mistakes hotels make when they don’t rely on revenue management to guide their profitability