revenue

Why Your Definition of Revenue Management Needs an Overhaul

While comprehensive in its coverage of revenue management components, the traditional definition strongly emphasizes the process’s transactional aspects

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How to Make Hotel Budgeting as Smooth and Painless as Possible

Hoteliers often complain that the budgeting process seems to start earlier every year. This is especially true for large hotel groups

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The Relationship Between Value, Quality and Price Exists

Asset managers and hotel owners have a perception of their asset value and what the market will pay. Sometimes, those perceptions are vastly wrong

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Black Friday frenzy can be overwhelming for hotel marketeers

A Complete Timeline for Your 2023 Black Friday Campaign

Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy! 

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christmas gift reflecting the increase revenue hotels can gain with some quick wins to increase holiday bookings on their website

Quick Wins to Increase Holiday Bookings on your Hotel Website

There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes

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Data Power! How to Use Your PMS to Drive Bookings

We’re not only talking about decreasing rates when occupancy is low; the secret to generating more bookings year-round lies in data contained in your PMS

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How to Calculate Hotel Guest Acquisition Cost (GAC)

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

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mechanical figure in the thinkers pose pondering should hotel pricing be automated or not automated and some of the myths around revenue management technology

Myths About Revenue Management Technology

We focus on the five commonly held myths about revenue management technology and why you don’t need to worry

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letters spelling out the word pricing highlighting the evolution of revenue management and the potential for hoteliers of adopting a value added pricing strategy

What is Value Added Pricing in Hotels? Examples and Strategy

Hotel A has been doing the same thing for decades. Hotel B is new and looking to earn more with a value added pricing strategy

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hedges in shapes of houses with leaves changing colours reflecting the seasons of the year and how adopting year round revenue management brings record profitability to hotels

Year-Round Revenue Management Brings Record Profitability to Hotels

Here are six common pricing mistakes hotels make when they don’t rely on revenue management to guide their profitability

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