revenue

The next frontier is profit. Not as an afterthought to revenue analysis, but as an equal input – live, benchmarked, integrated view of where margin is made

With manual forecasting, most of the time is spent making the numbers usable, not useful. You are playing catch-up not looking forward

When leadership fails to enforce a shared forecast, each following decision will be wrong. Hotels that win align under a single commercial strategy

Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes

Generic website experiences fall short when it comes to capturing high value MICE demand. To engage this segment, hotels need to adapt their messaging

This is what some analytics teams call the sell-to-net funnel: the economic journey revenue takes from when a guest pays to when it reaches the bottom line

If you are one of those who views measuring feedback as too much effort, let’s take a deep dive into the benefits of measuring and analysing guest feedback

Ask most hotel sales reps what they like least about their job and cold outreach is usually near the top. It feels awkward and the rejection adds up fast

When you take over a hotel as a revenue manager, two clocks start running. Most revenue managers tend to focus on one more than the other

It also reveals the real issue, Group travel is not a room product. What we call a group booking is, in reality, a package