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stack of coins arrows pointing up and a graph going upwards reflecting the potential impact of RevPAC for hotels

How to Raise Rates Without Losing Guests

The hesitation around raising rates usually comes from one of two places: fear of slowing down demand, or pressure to “follow the compset”

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Evolving Your Hotel Sales Strategy with Attribute Based Selling

The true potential of attribute based selling lies in its ability to empower guests and generate more dynamic revenue streams for hotels

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Driving Portfolio Profitability by Mastering the Guest Journey

Optimizing in silos leads to profit leaks. The solution is to re-orient your entire commercial strategy around a single, unified process: the guest journey

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RevPAR is not Enough, Here is How to Move The Needle

Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year

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Ultimate Hotel Marketing Funnel: From Awareness to Bookings

The hotel marketing funnel isn’t just a fancy term – stay consistent, offer real value for booking direct, and If you do it right, you’ll fill more rooms

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Marketing That Moves: Storytelling is a Hidden Revenue Engine

In an increasingly competitive landscape, storytelling in hospitality is no longer a peripheral creative exercise, it is a core strategy

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Running Up That (Inflationary) Hill: Why Hotel Profits Lag Behind

PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs

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Reverse Yielding: What Is It and What Impact?

Reverse yielding is the practice of setting high rates far in advance, only to drop them as the arrival date nears, but reverse yielding isn’t a strategy

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man handing over credit card to pay hotel resort fees

Time to Retire Resort Fees? A Strategic Analysis for Hotels

Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely

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man burning money in much the same way hotels lose millions in lost revenue due to fragmented data

The Hidden Costs of Data Silos in Hotel Data Management

Fragmented hotel data management can cost millions in lost revenue each year by providing information without context, and low-accuracy data

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