revenue

coins being added to a glass jar with the shoot of a plant growing from the top reflecting the need for hotels to grow profit with these winning revenue management strategies

Grow Hotel Profits with These Winning Revenue Management Practices

Revenue management is a complex discipline. When practiced fully, it reduces bottom-line drainers such as spillage, spoilage, or overbooking

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9 Pricing Strategies to Drive Revenue for Independent Hotels

Your hotel should have a tailored pricing strategy that fits its unique needs, but there are common practices that can be honed to improve performance

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2024 Total Solar Eclipse: How Will Hotel Performance Compare to 2017?

In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a […]

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music event reflecting an area where hotels can maximize direct bookings by tapping into local events

Why Events Stand Out as Strong Demand Predictor for Hotels

In the world of events, they are not all created equally when it comes to the impact they will have on demand

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stack of coins and arrows pointing up reflecting higher adr and why hotels should not be afraid to price their rooms high

Why You Shouldn’t Be Afraid to Price Your Rooms High

Shedding the fear of high ADR requires a mindset shift. Instead of worrying about driving guests away, focus on the tangible benefits of higher room price

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Avoid Empty Rooms: How to Attract and Manage Last Minute Bookings

Last minute bookings enable you to fill rooms that otherwise go unsold, so it’s worthwhile to create a strategy for them. Use these tips to get started!

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Why Forecasting Drives Hotel Success Beyond Traditional Budgeting

Don’t let another year go by constrained by outdated practices – harness the power of forecasting for a truly competitive advantage

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How Hotel Guest Segmentation Can Boost Conversions and Revenue

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

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coins flying off a pile illustrating why hotels should evaluate if they spend money on commissions or invest in direct sales

Spend on Commissions or Invest in Your Direct Sales?

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

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google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa

Google Kills Metasearch Commission Bidding (CPA): What Next?

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

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