revenue

A forecast graded with the wrong scoreboard is worse than no forecast. It punishes the team that changes the future but rewards the team that documents it

This is not to say operational leaders do not care or do not try. It is simply that they have fallen victim to the mystification of hotel sales

Revenue is visible. Profit is harder. And the gap between the two is where asset managers either earn their seat at the table or not

Positioning is not what you think of your hotel. It is the space you occupy in the market’s mind relative to your competitors

When agents rely on stale batch data, poorly structured APIs, or inconsistent schemas, the result isn’t just minor errors; they misinterpret and hallucinate

Unearned revenue is invisible. The hotel sees what it made and assumes that’s roughly what was available. More often than not, there was more on the table

Most hotel websites are not broken. They load properly, look professional, and technically do what they were designed to do. On the surface, everything appears to be working. And that […]

OTA market power and the erosion of rate parity protections are all compressing the margin available to properties that have not built owned demand

With more travelers making deliberate choices about how they book, hotels that capture direct demand this summer won’t be the ones with the loudest offer

Sales lands a 3-night corporate group: 80 rooms per night, a full F&B package, and two meeting rooms. RevPAR for the month finishes up 9% on last year