revenue

In an era where travelers increasingly seek to personalize their experiences, hotels have a great opportunity to capitalize on ancillary revenue offerings

Implementing these strategies can enhance hotel prospecting efforts and forge meaningful connections with clients through strategic email communication

If you’re not owning your space in metasearch, you’re giving guaranteed bookings right to the OTAs, costing you money and future revenue

A CRM system can actually help you improve client communication through faster response times, organized inquiries and messages, and customizable templates

Benchmarking is not a one-time exercise but a continuous process that requires patience and a broad view of your market

With a dash of innovation and a sprinkle of savvy strategy, hotels can turn the tide and transform weekdays into a vibrant canvas of bustling bookings

Your legacy RMS may have served you well in the past, but the old systems aren’t sophisticated enough to keep your hotel competitive

The benefits of integrating revenue management and marketing are clear, but it requires a cultural shift and investments in human capital and technology

Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue

Incentive structures prioritize short-term financial metrics like RevPAR and RGI, which leads to the neglect of the long-term benefits of direct bookings