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icons on mobile phone including well known ota companies asking if development of ai will make them less relevant

Co-Existence: The OTA Led Defence Against an AI Takeover

Does the advent of AI agents signal the beginning of the end for third-party bookings, or are we simply entering a new phase in the OTA relationship

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image of a piggy bank for articles about our expert partner hotel success stories for April 2025

Expert Partner Hotel Success Stories – April 2025

Here is the April round up of 11 Hotel Success Stories and a performance study of 567 properties from our Expert Partners

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Maximizing Hotel Revenue With Channel Manager Strategies

Today, hotel distribution is a different game. With more channels and shifting guest expectations the Channel Manager is now central to commercial strategy

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two chess pieces reflecting battle for hotels to unlock rate confidence and win the direct booking game

Rate Confidence: Strategies to Win the Direct Booking Game

Rate integrity and staying ahead of competitors needs more than a well-crafted pricing strategy, it demands real-time visibility and smart benchmarking

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neon hotel vacancy sign illustrating value to hotels of opening their 2026 availability early and risk free

2026 Availability: Why It Pays To Open Early (Risk-Free)

In reality, opening your 2026 availability as early as spring 2025 can give you a powerful competitive advantage – if done correctly

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AI Tsunami: Understanding the Impact on Commercial Functions

The rise of AI doesn’t mean the end for skilled commercial pros, but it calls for a change from routine tasks to strategic thinking and human skills

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What Are the 5 Stages of the Hotel Guest Experience?

Guest experience is the sum of every interaction a guest has with your hotel. Starting long before arrival and continuing well after check out

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Why Generic Hotel Sales Proposals Fail and 5 Strategies to Win

While properties carefully craft unique identities, their sales teams often rely on identical, cookie-cutter proposals that blur these crucial distinctions

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What’s the Real Cost of a Bad Review? It’s More Than You Think

While positive reviews can drive business, a single bad review can cause serious damage. But how much does a bad review really cost?

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person looking at spreadsheets rather than using an rms to deliver stronger pricing decisions

Why Your RMS Isn’t Delivering and How Better Training Can Fix It

Let’s take a look at why RMS tools seem to fall short – and how you can start getting better results from the tech you already have

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