revenue

What is a Customer Data Platform (CDP) and How It Drives Success

A CDP is the missing piece in a hotel tech stack, bringing together scattered guest data to create unified profiles allowing hyper-personalized experiences

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Data: How Independent Hotels Can Compete With Large Chains

Data is now an invaluable commodity for independent hoteliers to analyze both internal and market data to compete with larger chains

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How to Prevent Hotel No Shows and Last Minute Cancellations?

Understanding guest cancellations or no shows can reveal important trends and help refine offerings to better meet their needs and expectations

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Blastness "Who Are We": In Conversation with Piergiorgio Schirru youtube thumbnail and article image

Blastness “Who Are We”: In Conversation with Piergiorgio Schirru

In this “Who Are We” interview we hear from Piergiorgio Schirru of Blastness, about their solution, geographical focus, typical client profile and backstory

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arrow in the wild pointing a way to go like a hoteliers survival guide to understanding demand

A Hotelier’s Survival Guide: Understanding Demand (Part 1)

You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

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Why Your Hotel Direct Bookings Are Falling Short (And What To Do)

Hotels that implement personalized website experiences see higher engagement, higher conversion rates and ultimately, more direct bookings

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Hotel Pricing for Buyouts: How to Maximize Revenue with Groups

When a single group books the entire property, hotels secure guaranteed revenue, eliminating concerns about vacancy rates and providing predictable income

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person with finger over mouth reflecting 7 taboo topics in commercial strategy

7 Taboo Topics in Commercial Strategy

Discussing these taboo topics in commercial strategy is crucial. Open conversations about revenue management challenges can break down barriers

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person with glasses and a hat looking a bit like a spy illustrating a rate wars discussion when hotels engage in price espionage

Rate Wars: When Hotels Engage in ‘Price Espionage’

By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars

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The Travel Rate Debate: Selecting Dynamic vs. Fixed Hotel Pricing

With varying approaches to dynamic pricing in the marketplace, buyers cannot always be certain that dynamic rates outperform static rates

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