reputation

If a consumer suspects any of your positive hotel reviews are fake, they’ll lose trust in other positive reviews and assume negative reviews are true

Guest reviews are an essential part of the booking process. Don’t ignore the feedback you receive. Make the most out of it, and more bookings will come

Responding to guest reviews can differentiate one hotel from another. Being responsive to guest feedback comes with many benefits. Here are some examples:

We discuss three important strategies revenue managers can use to boost revenue and how an RMS can help forecast demand and perform dynamic pricing

The importance of online reviews stems from a very simple idea: people trust the words of others more than the company itself; the data confirms this

Hear how maintaining a strong online reputation can help hotels drive bookings, stand out from the competition online and maintain profitability

You, as a hotel owner or revenue manager, have the power to create a solid reputation that helps you build a successful brand

With fewer restrictions being placed on travelers as they circle the globe, international travel is back and better than ever

The message is clear that not only do hoteliers need to respond to negative reviews, but also that doing so in the right way is crucial

We can learn to use guest feedback like a crystal ball to see what may happen next and mitigate the severity of the problems as they may occur