reputation

Want to Avoid Negative Hotel Reviews? [Don’t Do These]

There a two words that give hoteliers a nightmare: Negative reviews. Almost every hotel struggles with reviews in 3 ways. Let me suggest how to avoid them

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How to Respond When a Guest @Mentions You

It’s not the end of the world when a guest @mentions you on social media. Like any interaction with a guest, they are customer service opportunities

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Benefits to Social Listening Beyond Identifying Gaps in Guest Experience

Social listening will help you better understand how changes are trending among your consumer base – in a hotelier’s case, that would be future guests

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Identifying Gaps in Your Hotel Experience to Positively Impact Reviews

Any element of your hotel experience could currently be acting as either a chute or ladder in the mind of a guest, impacting their score of your property.

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How COVID is Affecting Guest Satisfaction

Results from the six month period show that hotel guest satisfaction took a U-turn. Nearly every major hotel chain saw guest satisfaction numbers decrease

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Booking Platforms and the Three R’s: Recent, Relevant, Reviews

Due to rising concerns that travelers have when booking, the data that supports their decision is now shifting its structure and content

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The Importance of Earning New Reviews Through Post-Stay Marketing

Generating an email list and sending emails out to previous guests may seem daunting, but it’s key to help you earn valuable new reviews

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lightbulb with image of a brain inside reflecting hotels digital marketing and revenue trends

Tips to Improve Revenue Management & Profitability During the Pandemic

Only by balancing artificial intelligence and human revenue management strategy can help a hotel survive, and thrive, in the post-COVID world

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QR Codes To Increase Hotel Satisfaction Scores and Maximize Revenue

Key takeaway is to leverage QR codes that will drive interaction which impacts a hotel’s satisfaction scores, reputation, and even revenue

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Multi-Property Marketing Strategies: Online Reputation and Review (Pt 2)

What effect does a consistent social media strategy, highly rated online reputation, and timely review response plan have on properties

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