rates

In Revenue, offering too many options, meaning too many rooms and rates, is the equivalent, in Marketing, of “marketing to everyone to market to no one”.

Hidden system, meaning, none of us is supposed to be knowing about it. Google it: I bet, you won’t find a word. NB: This is an article from Direct Your […]

The ability to drive rate will factor into profitability. If average daily rate (ADR) percentage growth is at or below the rate of inflation, it will be difficult for hotels to drive higher profitability.

The rate parity spotlight turned to the UK earlier this year, with an agreement between the government and OTAs to cease certain practices around how they merchandise and price hotel […]

Being flexible with rate management allows hoteliers to think in creative ways that can make hotels more money. The newest iteration of revenue management; understanding the total value of the […]

RFP season may have passed, but it won’t be too long before it descends on us again and perhaps now is the time to evaluate just how we contract – […]