rates

Secrets to Winning the Corporate Contract Rate Game
We will guide you through the steps to mastering corporate rate shopping, staying competitive, and avoiding common mistakes along the way
Why it’s Time to Rethink Refundable Hotel Rates
Offering refundable rates as standard is not normal. At least, it shouldn’t be. Flexible rates have value, but they shouldn’t be the default

The Evolution of Hotel Demand Forecasting
Traditional forecasting models no longer cut it. Relying on historical data hinders performance. Demand is constantly influenced by new factors

Was Black Friday Your Friend or Foe?
The week of Black Friday is one of the lowest in terms of prices due to applied discounts, although price drop is smaller than booking volume increase
Discount Hotel Rates: Strategies for Revenue Management
Successful discount hotel rates management requires a delicate balance between attracting price-sensitive guests and maintaining profitable operations

Hotel Rate Plans: How to Win Bookings and Influence Travelers
In addition to aligning offers with guest behavior and preferences, some rate plans are designed to reward desired traveler behavior

Beat “Comparisonitis” as a Revenue Leader
We love talking about how we’re different, but when it comes to setting prices, many revenue teams still fall into a trap I call Comparisonitis

How To Increase Your ADR – Part 3 (Take A Walk)
Whilst ADR gains can be made by channel shift or dynamic pricing strategies, you can also make an immediate impact by simply reviewing your product offering

Rate Wars: When Hotels Engage in ‘Price Espionage’
By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars
The Travel Rate Debate: Selecting Dynamic vs. Fixed Hotel Pricing
With varying approaches to dynamic pricing in the marketplace, buyers cannot always be certain that dynamic rates outperform static rates