rates

Is There Nothing Hotels Can Do About Rate Parity?

Hospitality may see radical sweeping changes with respect to rate parity with some countries already banning OTAs from using rate parity agreements

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two chess pieces reflecting battle for hotels to unlock rate confidence and win the direct booking game

Rate Confidence: Strategies to Win the Direct Booking Game

Rate integrity and staying ahead of competitors needs more than a well-crafted pricing strategy, it demands real-time visibility and smart benchmarking

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5 Signals That Tell Revenue Managers to Raise Hotel Rates

We outline five proven data signals that clearly indicate when to confidently raise your rates. These aren’t theoretical concepts but practical indicators

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american football game play reflecting the corporate rate playbook and the secrets to winning the corporate rate game

Secrets to Winning the Corporate Contract Rate Game

We will guide you through the steps to mastering corporate rate shopping, staying competitive, and avoiding common mistakes along the way

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Why it’s Time to Rethink Refundable Hotel Rates

Offering refundable rates as standard is not normal. At least, it shouldn’t be. Flexible rates have value, but they shouldn’t be the default

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algorithms and view through a key hole reflecting the evolution of hotel demand forecasting as it unlocks predictive power to move away from pure guesswork

The Evolution of Hotel Demand Forecasting

Traditional forecasting models no longer cut it. Relying on historical data hinders performance. Demand is constantly influenced by new factors

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two faces one smiling and one menacing reflecting the love hate relationship between hotels and otas and why this needs to change

Was Black Friday Your Friend or Foe?

The week of Black Friday is one of the lowest in terms of prices due to applied discounts, although price drop is smaller than booking volume increase

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Discount Hotel Rates: Strategies for Revenue Management

Successful discount hotel rates management requires a delicate balance between attracting price-sensitive guests and maintaining profitable operations

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stack of coins and arrows pointing up illustrating how hotels can drive profit with revenue management

Hotel Rate Plans: How to Win Bookings and Influence Travelers

In addition to aligning offers with guest behavior and preferences, some rate plans are designed to reward desired traveler behavior

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green apple and red apple being compared reflecting why traditional compsets are holding hotels back

Beat “Comparisonitis” as a Revenue Leader

We love talking about how we’re different, but when it comes to setting prices, many revenue teams still fall into a trap I call Comparisonitis

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