pricing
Hotel Occupancy Flattens Across Global Regions
Europe Europe led the global regions in terms of hotel occupancy and average daily rate growth during the second quarter of 2016, according to STR. But industry results and commentary […]
Trump-ian approach to airline marketing and pricing
Big data and analytics is the convention path to airline success, but contrarian behaviour can be underestimated, writes Tom Bacon Much of the discussion at airline forums is focused on […]
Dynamic Rate Marketing and How You Can Use it?
NB: This is an article from Little Hotelier Having a strategy behind your room rates is critical to your success as a small hotel. Not only is it the key […]
Fighting Rate Disparity: Keep Your Room Rates in Check
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on […]
Hotel Room Rates: 10 signs you need a pricing tool
Revenue management is key to running a profitable hotel – and unfortunately, with things like online sales, ancillaries, and reporting to stay on top of each day, it’s far from […]
Is it the death knell for rate parity?
So the CMA has announced the launch of a monitoring project for hotel pricing. We’ve been here before. It was all the way back in September 2010 that the UK […]
How to Set Up Hotel Segmentation: Modern Strategy Tips
Modern Segmentation in Hotels: A Blessing and a Curse Defining a useful segmentation strategy for a hotel can be very complex. The main obstacle is that hotels experience limited flexibility. Quite […]
How Hotels Can Determine The Right Pricing Strategy
In this blog post, SnapShot’s Head of Education, Janel Clark, explores both traditional market segments, newer, more dynamic models, and how to develop the best pricing strategies. Segmentation: Then and […]
Hyatt on how to get your pricing staples right
Getting hotel rates straight sounds complicated but for Hyatt it’s about keeping it simple from the get go. Like all the big chains, Hyatt Hotels has the budget and the […]
European ADR and RevPar up but Occupancy flat
According to STR data, when compared with May 2015 Europe reported nearly flat occupancy (-0.3% to 73.4%). However, a 2.1% rise in ADR to EUR114.28 drove a 1.7% increase in […]
