personalisation

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail

Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types

The availability of a vaccine is key to demand recovery and subsequent increase in consumer confidence to travel. NB: This is an article from Profitroom Now we are facing more […]

The COVID-19 outbreak brought about an anxiety-ridden climate throughout the world. NB: This is an article from PrivateDeal How can an industry that makes a living selling experiences and emotions […]

Understanding the redefinition of the Transforming Traveler is critical as travel brands identify the best approach to effective communication

Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

We discuss the topic of Hyper Personalisation, how this extends personalisation, which we are all familiar with, and clarify how this should not to be confused with segmentation