personalisation
Smarter Hotel Email Automation & Personalization
The marketing mix is becoming more and more complex with new opportunities and tools constantly becoming available to hoteliers. Unfortunately, the days are not getting longer so automation and smarter […]
Personalisation and Seamless Travel Key Drivers of Success
A new report from A.T. Kearney, ‘What if? Imagining the future of the travel industry’, has identified trends of personalisation and seamless travel as key drivers of success in the next […]
How six hospitality brands use personalisation to enhance customer experience
Personalised marketing means more than just addressing the customer by name. For brands in the travel and hospitality industry, effective personalisation can range from interactive content to targeted banners and […]
How Personalized is Your Hotel’s Digital Marketing Strategy?
Amazon’s personalization efforts aren’t exactly new — but they’re certainly noteworthy. For years, its product curation and recommendation algorithm has made headlines. Amazon knows if you’re a country music lover […]
The virtuous circle – inspiration, personalisation and trust
The modus operandi of the travel industry is to leverage promise and exploit curiosity, tapping in to an emotional fear-of-missing-out as it urges us to invest in experiences and exploration […]
Hoteliers: “Being bookable and visible online is No. 1 business focus”
A report by the global hotel industry’s leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels […]
4 Steps to Stay Relevant Through Customization and Personalization
Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than […]
Data Analytics Top Priority in Asia to Deliver Loyalty Personalization
Loyalty building is apparently a high priority for Asia’s travel brands, with data analytics as a top priority to deliver loyalty-fostering personalization. The survey, part of a recent report by […]
Difference between Segmentation and ‘True’ Personalisation
Last week’s ITB trade fair in Berlin showed us that one thing is on the minds of hoteliers and OTAs alike: data. Talks from the biggest players in the travel […]
Six top business travel trends in 2017
According to market research firm Frost & Sullivan, a dozen ‘mega trends’ will determine the way we work, rest and play in the decades ahead. Each is a global force […]