personalisation

The digital world is a noisy place: People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other […]

Personalisation is one of the main buzzwords dominating the industry and trends reports in 2018. Since the shift from offline and print advertisement to digital campaigns has taken place years […]

Personalization is the name of the game in 2018 when it comes to the travel customer experience. Thanks to a growing volume of data collected from every customer touch point, […]

Oracle today announced the findings of a global study titled “The Loyalty Divide – Operator and Consumer Perspectives, Restaurant 2018” auditing consumer perceptions and hospitality brand realities of loyalty programs […]

Hotel owners and revenue managers perform a high wire act of handling the proliferation of new technologies while keeping operations steady and finances healthy. NB: This is an article by […]

Ever since the introduction of Big Data, individualized experiences have become the new status quo. Advertisements online highlight products we’ve previously shown interest in, video streaming services suggest content catered to […]

Making personalized messaging throughout the marketing funnel a key ingredient of your hotel marketing strategy is paramount in connecting with travelers, and it has a substantial impact on your bottom […]

A hotel’s personalization of service is the key to create an unforgettable experience for guests. A personalized hotel experience goes beyond the kind of amenities you have or discounts in […]

Let’s face it: Hotel ecommerce has a long way to go, and booking a room is not the most pleasant experience. There are a hundred websites listing the same hotel, […]

As technology constantly evolves, so does revenue management (RM). Dan Skodol, VP of Revenue Analytics at Rainmaker, recently gave a presentation on the top trends in revenue management. The trends […]