personalisation
Have You Noticed? Resorts Are Getting Personal (with Pricing)
My work has taken me to a lot of resorts this past year. Part of it may have been my eagerness to escape the harsh winter we’ve had in Minnesota, […]
The New Era of Personalization: The Hyperconnected Guest Experience
With the onset of 2019, we’ve stumbled upon a rather interesting (albeit, integral) crossroads in the hospitality realm. As consumer technology continues to expand its influence and popular adoption across […]
Predictive Personalization and How It’s Revolutionizing Hospitality
The concept of leveraging technology to improve the user experience and increase hotel revenue simultaneously is what we call Predictive Personalization.
Why Personalisation Can Deliver 6% More Revenue for Your Hotel
All hotels are looking for ways to increase turnover. The more revenue a hotel can generate, the more options they give themselves to create profitable business strategies. NB: This is […]
Using Technology To Personalise The Guest Experience
With GDPR regulations now in force, personalisation and its technology automation look set to remain firmly at the front of the agenda with hotel management for some time to come.
6 Principles of Personalisation for Hotel Websites
When you enter a hotel website for a weekend break, a family trip or a business meeting, chances are the contents will be exactly the same. In fact, one could […]
3 New Custom Technical Strategies To Personalize Your Targeting
Earlier this month, we shared four key elements in personalizing ads to increase engagement and bookings. In order to do things like write compelling headlines, choose relevant images, develop enticing […]
The Power of Personalization: Customer-Choice Pricing
OTAs may help hotel-room shoppers find the best price, but at what cost? Sure, everyone loves a good deal, but let’s not forget that people will pay more for the […]
Guest Experience: 3 Ways Hotels Can Get It Wrong
Did you know that for 25% of travelers it takes just one bad experience to swear off a hotel brand and find an alternative? Guests have high expectations – and […]
Mapping Personalization to Profits in The Guest Journey
Through the guest journey, travelers interact with a myriad of different systems, but historically, those systems would not talk to each other. Each system would hold a sliver of information […]
