personalisation

Relationship marketing can be on the opposite side of transactional marketing. It focuses on building long-term connections and loyalty with guests

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

As consumers, we are all increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

These are especially important as hotels look to optimize their booking channel and increase conversion rates, which have historically been very low

The shift in technology and market demand offers hotels an opportunity to reimagine their revenue strategies and offer a hyper-personalized guest journey

Be careful not to confuse personalisation with customisation. Both concepts follow the same goal but customisation empowers guests to do this on their own

Add-on options are only found on your own website and once discovered you’ll find your guests want to book direct for this extra personalised service

With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further

By using data to understand the real cost and impact of decisions, hotels are able to build a revenue strategy that optimizes net RevPAR and GOPPAR