otas
Red Lion and Expedia: smart move or short-term fix?
Should other hotels with stretched marketing budgets or failing loyalty programmes hand over theirs to Expedia or is there another way? Two weeks ago we published a story that took […]
Reasons Independent Hotels are Better Placed to Win Market Share
The independent hotel market in Europe is a big business, big in terms of employment, tourism and contribution to local economies and most importantly for our industry, independent hotels are […]
Analysis of how Expedia converts visitors into customers
$5.73bn in revenue. Nearly $400m in profit. And a market cap of over $15bn. That’s Expedia in a nutshell. One of the largest travel sites in the world, Expedia and […]
What is The Future of OTAs Loyaty Programs
Online Travel Agents (OTAs) are known as an effective distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings in an effort to reduce commissions paid […]
Hotels may have more to lose than OTAs in booking fight
In any form of combat, there are victors and losers. In the battle over hotel rate parity, however, there are a number of constituencies with stakes in the fight. Because […]
How Hotels Can Use Urgency Like the OTAs to Drive Bookings
Many people have a natural tendency to procrastinate, choosing to put things off until the very last minute. But in the world of e-commerce, brands work tirelessly to convince customers […]
Marriott Won the Starwood Battle, Now Its the Expedia War
The bidding war for Starwood Hotels & Resorts Worldwide Inc. made global headlines as Marriott International Inc. fended off China’s Anbang Insurance Group Co. to become the world’s biggest hotel […]
Weary of Disruption? 5 Simple Steps to Disrupt the Disruptors
Disruptors in the global hotel industry – everything from home-sharing sites like Airbnb, Tujia, HomeAway, BnB Hero and Roomorama, to OTAs and other new sets of investors, have been rapidly […]
Booking.com extends reach of app rivalling Google’s Trips
Like London buses you wait for news updates about mobile personalised in-destination apps and then two come along at once. Booking.com Experiences extension to cover London came this week on […]
Expedia launches Rev+, a revenue management tool
Expedia, Inc. is officially launching Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expedia Partner Central (EPC), the company’s […]
