otas
7 Signs Your Hotel Marketing is Out of Control
It’s easy to see how things can go off course in hotel marketing. NB: This is an article from Tambourine With an array of channels, disparate vendors and multiple audience […]
Hotel and Mobile Boost OTA Online Bookings
NB: This is an article by Phocuswright U.S. online travel agencies (OTAs) continue their upward climb and have increased their share of the total travel market. Bolstered mainly by hotel […]
How brands are targeting business travellers
Travel brands typically focus on leisure travellers – the type of person looking for adventure and escape. But what about those looking for basic comfort and convenience? According to a survey […]
Metasearch needs evolution and innovation
A decade and a half ago, when the first set of OTAs (Online Travel Aggregators/Agents) were born, travel planners were suddenly empowered with tools that enabled them to do all […]
PolyU Study Finds Chinese Hotels Must Act on OTAs
Hotels in China have “little negotiating power” with online travel agents (OTAs) and could do more to resist their increasingly dominant role, suggest MSc student Lorraine Zhang, Associate Professor Basak […]
Google Earnings Show Booking Sites Face Ongoing Headwinds
Google’s substantial revenue growth — 24 percent — in the fourth quarter suggests that its largest travel advertisers, including the Priceline Group and Expedia Inc., continue to face pressure in […]
The Incredible Shrinking Hotel Industry
The hotel industry isn’t known for being quick to adapt and evolve, and it often finds itself scrambling to catch up with changes in technology and traveler behavior. Online travel […]
OTAs, precise SEO and other marketing strategies for boosting hotel traffic
Online travel agencies, precise search engine optimization and other marketing strategies might be the recipe for boosting traffic to hotels in 2017 According to Geoffrey Moore in his book “Living […]
OTAs Using Data to Help Hotels Build Revenues
Debate in the industry suggests some OTAs are reluctant to share their data with hotel partners, a claim that surprised Krishan Kadodwala, the Expedia group area manager for UK and […]
The great loyalty rate debate – battle of the century
2016 was the year of ‘the loyalty wars’, the battle of the century between online travel agencies and hotel brands. Hilton, Marriott, Accor Hotels and Choice Hotels International heavily promoted […]
