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Google Flights now pushes flexible destination search
In February, Google Flights updated the default interface for visitors to its various main windows (google.com/flights, google.co.uk/flights, etc.) for select countries worldwide. Travelers can say goodbye to needing exact […]
Consumers find trust in hotel websites over other sources
Digital agency Fuel has released its annual research on how leisure travellers are researching and booking hotels. The agency, which specialises in marketing for hotels, says it has compiled […]
Expedia: pay-for-positioning program riles hotel trade group
Expedia is broadening a program that gives a more prominent listing position to hotel operators in exchange for paying a higher commission on bookings. The program is an attempt […]
Convert OTA Guests to In-House Bookings: 5 Ways to Succeed
NB: This is an article by Pete DiMaio of Fuel Travel We recently met with a hotel whose occupancy was comprised nearly 50% by OTA bookings. One out of […]
How a Hotel Can Bridge the Conversion Gap
NB: This is an article by Kelly Robb, Director of Market Intelligence at Revinate How often have you visited a hotel website, been disappointed with generic and uninspiring content, […]
Travelodge app drives up direct booking and earnings
Direct distribution channels now account for more than 85% of sales at Travelodge, the budget chain revealed while issuing annual financial results for last year. The company’s mobile app […]
What does Trivago stake in Base7Booking mean for hotel tech
Trivago, the Expedia Inc-affiliated metasearch brand, officially said today that it has taken a majority investment in a Swiss startup, Base7Booking, which offers a cloud-based property management system (PMS) […]
Expedia Accelerator: Final Nail in Coffin of Hotel Profitability
NB: This is an article by Max Starkov, President & CEO of HeBS Digital Background Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed […]
Alitrip looking beyond model of traditional travel OTA
Selling travel isn’t just about product, content, distribution mix or sales strategy anymore. The battle has nudged ahead into a different zone altogether. It’s the world of data, analytics, and […]
Google Moves Away From Right-Rail Ads: The Hotel Marketer’s Action Plan
NB: This is an article by Asher Fusco, Associate Director Copy & SEO and Carmine Fischetti, Manager SEM at HeBS Digital Google rolled out a major change to its […]
