mirai

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

The use of cryptocurrencies has skyrocketed in recent years and millions of people have already created a wallet in which to treasure their Bitcoin

The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations

In this “Who Are We” video we are joined by Pablo Delgado, CEO of mirai. We talk about his background, early days of mirai and how it evolved

The entry into force of PSD2, means it is time to think about implementing a good payment processor or PSP and integrate it into your booking engine