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You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google

There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

We’ll cover why hotels should offer extras, some best practices on how to market them and finally some tips on how to streamline your operations

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*