mirai
MCP: A Hotel Bridge in The Era of AI Assistants and LLMs
Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants
7 Insights (+ Actions) That Will Make You Say “Yes” to Black Friday
Overall, behaviour confirms that Black Friday is now an extended period, not a day, and that the direct channel can go head‑to‑head with OTAs
Hotel Technology Updates: Expert Partners October 2025
Here is the round up of product launches and strategic partnerships during the month of October for our Hotel Technology Expert Partners
The Shift From Automation to Intelligence: AI Agents Explained
The rise of AI agents is the natural response to this new reality, moving hotels from simple automation to true intelligence.
AI is Changing Guest Behavior: Adapt Before it is Too Late
Artificial Intelligence is reshaping guest behavior at lightning speed. We break down how this transformation is redefining guest expectations
Will Booking’s New Credit Card Weaken Hotels Direct Channel?
Booking never stops making moves – it never has. Now it’s entering the credit card business in the US, a market as juicy as it is competitive
Expert Partner Hotel Success Stories – July 2025
Here is the round up of Hotel Success Stories from our Expert Partners during July, touching on revenue, distribution and metasearch. BEONx, Juyo Analytics, Lybra, Mirai and Siteminder Kali Hoteles […]
Barriers Agentic AI Must Cross to be a Hotel Distribution Channel
AI making bookings can sound exciting, but in hotel reservations, this vision faces hurdles which could stop it from becoming a distribution channel
DMA Fallout: Why Hotel Direct Bookings Are at Risk
We talk with Javier Delgado Muerza of mirai and hear the latest updates following the investigation into Google’s compliance with Article 6.5 of the DMA
Expert Partner Hotel Tech Updates – June 2025
Here is the round up of investment, acquisitions, product launches and strategic partnerships during the month of June for our Hotel Technology Expert Partners berner+becker, chatlyn, Cogwheel, mirai, The Hotels […]
