mirai
The Era of Predictive Tourism: Personalization Through AI
Predictive tourism is the art and science of using AI with in-depth data analysis to identify traveler needs and deliver highly personalized experiences
Heading to ITB? So are our Expert Partners ….. Like to Meet?
With so much to see we thought it might be helpful to see which of our Expert Partners are exhibiting or attending ITB Berlin 2025
How to Analyse the Unconstrained Demand for Your Hotel (Pt 2)
To get a complete picture of the unconstrained demand for your hotel, it is important to analyse both successes and missed opportunities
Keys to Improving Performance of Google Hotel Ads Campaigns (Pt 4)
In this post we detail the actions you can and should implement in order to get the most out of your presence in Google Hotel Ads
How AI is Reshaping the Hospitality Digital Marketing Industry
AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players
The DMA Games Begin: Booking’s Response and Google’s Trial
Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes
Why The Digital Markets Act Interpretation is Causing Issues
Let me start by saying, in my humble opinion, the Digital Markets Act is needed and positive for the ecosystem. The difficulty stems from interpretation
The EU DMA: Impact on Google, Booking.com and Beyond
We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com
A Hotelier’s Survival Guide: Understanding Demand (Part 1)
You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?
DMA Impact: Google Share Sinking as a Source of Reservations
Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google
