messaging

With nearly 90% of businesses communicating with customers via email, the content must be well executed to stand out amongst the crowd

Failure to properly address email authentication can result in messages ending up in the spam folder or not being delivered at all

Whether persuading a guest to book again or reminding them of an upcoming trip, an email is invaluable to your marketing and communications strategy

Below you’ll find a range of strategies and real-life examples. Use them as inspiration for your own email campaigns to boost revenue

Here are 3 reasons why adding a guest messaging platform to your hotel communication strategy is now a must

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website

We look at the critical role of chatbots in hotel industry, highlighting the benefits of their implementation and the essential features to consider

Win-back email campaigns should become a pillar of your hotel marketing strategy. If overlooked, your hotel is leaving money on the table

As we move towards a first-party future where ownership of data becomes increasingly valuable, it’s fair to say email marketing is ready for it’s glow-up

Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns