messaging

As customers have their inboxes flooded with messages, offers, and advertisements, how do you ensure your emails stand out? The answer is to segment

Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

There are three main reasons why hotels may have high unsubscribe rate and it all comes down to one main point: Your emails are not relevant to guest needs 

Having a few strategies in your back pocket to handle frustrated guests on social media can help ease the tension and potentially improve reputation online

Building relationships with guests is critical. Maintain communication with your guests and you can build customer loyalty with pre and post stay email

Delivering bespoke, well thought out email messaging throughout the whole booking and stay, will turn a guest into an advocate. And deliver more revenue.

When driven by upselling, digital guest engagement can strengthen loyalty, power retention and more importantly drive revenue

Depending on the context, the situation, and the guest, these messages could be sent via email, SMS, or push notification to your hotel branded mobile app

The rush to recover revenue is making tech-forward hotel marketers dip their toes back into the long-promised but rarely-realized world of personalization