messaging

How to Handle Guest Compliments and Complaints Using Social Media

Social media is a place where a guest expects some level of speed and brevity across all communications, so knowing when you receive a message is crucial

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The Dos and Don’ts of Responding to Guests on Social Media

While most happy guests tend to leave good reviews or make positive social media posts, sometimes a guest may want to reach out to you directly

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How to Use Guest Segmentation to Increase Hotel Revenue

You’ll understand why segmentation is important, how to segment hotel customers, what data to collect from your customers and how to turn data into bookings

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How To Segment Your Hotel Mailing Lists

As customers have their inboxes flooded with messages, offers, and advertisements, how do you ensure your emails stand out? The answer is to segment

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email icon of tablet with finger clicking on it reflecting the importance of email subject lines to increase conversion

How to Create Email Subject Lines That Convert

Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done

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Strategic Segmentation of Hotel Guest Personas

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

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Your Emails Are Failing Your Hotel Guests. Here’s What Needs To Happen

There are three main reasons why hotels may have high unsubscribe rate and it all comes down to one main point: Your emails are not relevant to guest needs 

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How to Respond to Frustrated Guests on Direct Messaging Platforms

Having a few strategies in your back pocket to handle frustrated guests on social media can help ease the tension and potentially improve reputation online

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How To Write Post-Stay Emails To Drive Loyalty And Advocacy

Building relationships with guests is critical. Maintain communication with your guests and you can build customer loyalty with pre and post stay email

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4 Effective Ways To Use Pre-Arrival Email Marketing

Delivering bespoke, well thought out email messaging throughout the whole booking and stay, will turn a guest into an advocate. And deliver more revenue.

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