marketing

Personalization is not only a crucial capability, it’s one that punches above its weight, whether the company is a digital native or brick-and-mortar player

By selling your hotel as an experience through content, you’re much more likely to succeed in relation to engagement and conversion

Attracting previous guests should be given the same amount (if not more) attention than acquiring new guests since the cost of doing so is less

Black Friday alone can make or break a hotel’s revenue reports for the year, so it is imperative hoteliers make sure their campaigns are set up for success

Hotel fly wheel marketing emphasises on personalisation. As a matter of fact, it can be used to smoothen out every strategy you deploy to attract guests

If you want to fail at hotel email marketing, send the same email message to every single address in your database. That was email marketing 1.0

Another significant difference that made one hotel count good bucks and other hope for it was their hotels pricing and revenue management strategy

A luxury hotel website is the first point of contact and your online website presence and optimisation is an ongoing process that must not be neglected

We should stop thinking in terms of product (attribute) rather than people (guest), who instead care about the benefits your attributes provide them

Almost everything you do from a marketing point of view could have impact on your direct bookings. Take the time to understand the channels at your disposal