marketing

DMA Workshop: United Belief Booking’s Not Doing Enough

Booking avoided the all-important “self-preferencing” elements of the DMA arguing it only offers third-parties onsite, not first-party inventory

Read more

words dma and opinion on an image from a mirai article about the dma interpretation and issues created in the digital ecosystem

Why The Digital Markets Act Interpretation is Causing Issues

Let me start by saying, in my humble opinion, the Digital Markets Act is needed and positive for the ecosystem. The difficulty stems from interpretation

Read more

No Maps, No Listings: Google’s Hotel Search Test in EU Explained

Before diving into the dynamics between Google and the European Commission, let’s look at how this test contrasts with regular search results

Read more

Is Your Content Strategy Targeting Mid and Bottom Funnel Traffic?

Hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into guests

Read more

Let’s Talk Search Intent and Keyword Strategy

Crafting a successful website search strategy takes work. One of the first things to do when you begin an SEO campaign is map out a keyword strategy

Read more

Stop Blending In: Attract More Travellers by Telling Better Stories

With more travellers prioritising ‘vibe’ and spending more money on experiences, the value in well-executed stories is intuitive

Read more

How to Manage Seasonal Fluctuations in Hotel Occupancy

Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods

Read more

gift with black friday tag next to a laptop and mouse reflecting importance of black friday to hoteliers and the need to identify best practices for success

Ready, Set, Book! Last Minute Eye Catching Black Friday Campaigns

With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet

Read more

Why Your Hotel Is Probably Running Too Many Facebook Ads

Running too many hotel Facebook ads to a large audience ends up diluting your messaging, wasting ad dollars, and confusing your customers

Read more

How Hotels Can Use AI to Streamline Their PPC Campaigns

From identifying high-performing keywords to refining negative keyword lists, AI empowers hotels to create smarter, more effective PPC campaigns

Read more