marketing
DMA Workshop: United Belief Booking’s Not Doing Enough
Booking avoided the all-important “self-preferencing” elements of the DMA arguing it only offers third-parties onsite, not first-party inventory
Why The Digital Markets Act Interpretation is Causing Issues
Let me start by saying, in my humble opinion, the Digital Markets Act is needed and positive for the ecosystem. The difficulty stems from interpretation
No Maps, No Listings: Google’s Hotel Search Test in EU Explained
Before diving into the dynamics between Google and the European Commission, let’s look at how this test contrasts with regular search results
Is Your Content Strategy Targeting Mid and Bottom Funnel Traffic?
Hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into guests
Let’s Talk Search Intent and Keyword Strategy
Crafting a successful website search strategy takes work. One of the first things to do when you begin an SEO campaign is map out a keyword strategy
Stop Blending In: Attract More Travellers by Telling Better Stories
With more travellers prioritising ‘vibe’ and spending more money on experiences, the value in well-executed stories is intuitive
How to Manage Seasonal Fluctuations in Hotel Occupancy
Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods
Ready, Set, Book! Last Minute Eye Catching Black Friday Campaigns
With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet
Why Your Hotel Is Probably Running Too Many Facebook Ads
Running too many hotel Facebook ads to a large audience ends up diluting your messaging, wasting ad dollars, and confusing your customers
How Hotels Can Use AI to Streamline Their PPC Campaigns
From identifying high-performing keywords to refining negative keyword lists, AI empowers hotels to create smarter, more effective PPC campaigns