marketing

57% of YouTube users and 54% of Instagram users place strong trust in influencer recommendations – significantly more than traditional advertising

Adapting to AI Overviews doesn’t mean overhauling your entire SEO strategy – but it does need a guset first approach and thoughtful updates

Email marketing is part of a well-structured marketing strategy in any hotel. But to get the right results, you need to avoid these mistakes

Forget the myth that managing a hotel is complex. At its heart, the hotel business model revolves around three fundamental steps:

A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year

Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

Summer is one of the most competitive periods of the year so your campaigns need to be timely and impactful. We suggest having offers live in the next week

Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content

Omnichannel marketing goes beyond just being “present” on multiple platforms, it’s about creating a unified journey that drives more bookings

We explore how retargeting ads work, why they’re essential to your property’s digital strategy, and how to run campaigns that maximize revenue