marketing
How to Effectively Use Email Marketing in Hospitality in 2025
Email marketing for hotels has changed. Let’s dive into the different changes for email marketing today and how hotels can build an effective strategy
Let Your Guests Do the Talking. The Power of Social Proof
Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!
Strategies for Selling Out During Shoulder Season
These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms
Creative Voucher Strategies for Boosting Revenue & Guest Loyalty
Crafting effective voucher campaigns is key for maximising impact and driving both short-term revenue and long-term loyalty. Here are some creative ideas:
What is a Customer Data Platform (CDP) and How It Drives Success
A CDP is the missing piece in a hotel tech stack, bringing together scattered guest data to create unified profiles allowing hyper-personalized experiences
Avoid the Social Media Graveyard: Keeping Your Profiles Alive
Without regular posts or interactions, your property might lack a welcoming spirit. Active social media accounts demonstrate your hotel is inviting
Digital Marketing Scary Stories: A Halloween Special
While these digital marketing stories may not involve haunted houses or lurking shadows, they can still send a chill down a marketer’s spine
Breaking Free from OTAs with Paid Search (Case Study)
The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com
How Google’s New Travel Feeds in Search Ads Will Impact Hotels
Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out
Hotel Social Media Ideas For Effective Marketing
Here are some guidelines to ensure that social media marketing strategies for hotels foster guest relationships and help meet your goals: