marketing

This year has seen a major increase in direct booking campaigns from the big chains. We’ve watched Hilton and Marriott engage in extensive promotion of their brand websites using loyalty […]

The influence of reviews on traveler’s booking behaviors is well established. Some 95% of travelers consult reviews before making a purchase. And data from TripAdvisor reveals almost all of their […]

Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. […]

Google Trips got a good bit of attention on its recent release in September, but I’m not sure I understand the fanfare. Forbes called Google Trips is a “fantastic… travel […]

In a webinar we hosted earlier this year, we asked hoteliers what direct booking challenges they were currently facing. The results were nearly evenly split: 30% told us they were […]

NB: This is an article from eMarketing Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges […]

Below is a selection of takeaway thoughts courtesy of Darene Rondeau of Leonardo Some of the best and brightest stars in our hospitality industry contribute to Hospitality Sales & Marketing […]

NB: This is an article from Tambourine We live in a world of instant gratification and non-stop distractions. So, all hotel marketers can surely agree that holding a guest’s attention in […]

Google recently revealed research that identifies how travellers experience ‘micro-moments’ online. These micro-moments are defined as a moment in time when a searcher relies on their smartphone or tablet device to […]

Everyone who has shopped online has experienced this once. Remember searching the internet for a new coffee maker and instead filling your cart with “essentials” like fancy chocolates? Then, you […]