loyalty

Loyalty Programs Could Help Soften Impact of Economic Downturn

Loyalty program members has grown faster than total room supply over the past 10 years, helping to expand the potential base of guests

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Myth Busting Points Based Hotel Loyalty Programs

If you’re still thinking that a points based loyalty program is the way to go, don’t limit yourself. Open your hotel up to more possible ancillary revenue

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Getting to Know Your Guests: How to Gather Guest Data

Guest data has long been leveraged by luxury hotels, but operators of all types now recognize the value of this data to build stronger guest relationships

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Serving the Hotel Guest of the Future

The more a hotel can prove they truly know the guest, the deeper loyalty goes – particularly for travelers who are inclined to embrace technology

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Higher Demand Weekends Produce More Loyalty Point Redemption

A rise in loyalty point redemption is sparking hotel brands to leverage strategies that drive greater brand loyalty among untapped traveler segments

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Increase Revenue and Loyalty By Offering Guests a Value Exchange

Why should guests give up their personal data? What new experiences and services can guests expect in exchange for their data and loyalty

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4 Big Reasons Hotel Guests Never Come Back

If you have any of these problems, you will hear about it and so will potential guests. 46% of Americans voice their issues online after they check out

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How to Use a CRM to Reimagine Guest Recognition and Loyalty

Hotels can use their CRS and CRM data to discern a great deal of insight into guest preferences, booking habits, and aspirations

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Revving New Hotel Revenues

Identifying opportunities to extract more room revenues can come at a cost: customers don’t love it if they feel they were previously getting items for free

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7 Retention Strategies to Increase Guest Loyalty at Your Hotel

There’s no doubt that maintaining guest loyalty can lead to increased profits for your hotel, but the real prize is the guest relationships themselves

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