loyalty

Loyalty programmes were born in recession and expected to expand their reach as we get into the throes of another economic crash

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

How do you build a customer base that shows loyalty, and remains that way for an amount of time that will prove to be profitable for your business?

It’s important to grasp that stay frequency and recency are not the only measures of loyalty. Understanding many facets of loyalty is essential

Airlines with strong loyalty propositions are leveraging that value to secure much-needed investment, and thus, loyalty is a key airline asset

A loyalty program is just that: a program. By itself, nothing can it do. Does it instead serve and support your customer loyalty strategy?

Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty

Regardless of what kind of reputation you currently have more work can and should be done in order to ensure the future success of your business

Many hotel brands and management companies are touting flexibility around guest cancellation polices and loyalty status but some are being cautious

In order to boost guest loyalty, get more referrals, and grow your business year after year, you have to spend time proactively managing your reputation