loyalty

4 Revenue Tactics Resort Teams Need For 2021

Hotel revenue teams are having to adapt constantly as the situation with the COVID-19 pandemic continues to change on almost a daily basis

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Value of Loyalty in Times of Crisis and Why Your Hotel Should Consider It

Loyalty programmes were born in recession and expected to expand their reach as we get into the throes of another economic crash

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personalized loyalty schemes

Visioning the post-COVID era in CRM & Loyalty

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

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6 Ways to Build Hotel Customer Loyalty

How do you build a customer base that shows loyalty, and remains that way for an amount of time that will prove to be profitable for your business?

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Earning Loyalty in an Altered Marketplace Demands Personalized Attention

It’s important to grasp that stay frequency and recency are not the only measures of loyalty. Understanding many facets of loyalty is essential

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5 Predictions for Airline Loyalty in 2021

Airlines with strong loyalty propositions are leveraging that value to secure much-needed investment, and thus, loyalty is a key airline asset

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Loyalty or Discount Programs? Are Guests Really Loyal?

A loyalty program is just that: a program. By itself, nothing can it do. Does it instead serve and support your customer loyalty strategy?

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Smart Hotel Brands can Make Short-Term Sacrifices for Long-Term Loyalty

Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty

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Reputation Management: How to Maintain and Improve a Good Reputation

Regardless of what kind of reputation you currently have more work can and should be done in order to ensure the future success of your business

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Cancellation, Loyalty Policies Ease in the Near Term

Many hotel brands and management companies are touting flexibility around guest cancellation polices and loyalty status but some are being cautious

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