Loyalty programmes were born in recession and expected to expand their reach as we get into the throes of another economic crash
It’s important to grasp that stay frequency and recency are not the only measures of loyalty. Understanding many facets of loyalty is essential
A loyalty program is just that: a program. By itself, nothing can it do. Does it instead serve and support your customer loyalty strategy?
Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty
Regardless of what kind of reputation you currently have more work can and should be done in order to ensure the future success of your business
Many hotel brands and management companies are touting flexibility around guest cancellation polices and loyalty status but some are being cautious