hotels
Infor Delivers Enhanced Revenue Management Forecasting
NB: This is an article from Infor Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced the completion of a transformative […]
Is Expedia’s Accelerator the Way Forward for Hotels ?
NB: This is an article by Taylor Smariga of NetAffinity Expedia has developed the new Accelerator program, which has begun rolling out over the past quarter of 2015. The […]
Adapting To The Hotel Booking Habits Of Millennials
Baby boomers were once the most coveted demographic group for the hospitality industry, but in recent years millennials have become the largest age group in the US with one […]
Marriott scores 69% mobile engagement rate with loyalty campaign
As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take […]
3 principles for hotels wanting to boost direct booking
The Battle for Direct Bookings has exploded this year. Online travel agencies are developing loyalty programs in an attempt to “own the customer” even more concretely, and, in turn, […]
Airbnb Challenges AH&LA on Tax Issues
Airbnb this week fired back at a series of American Hotel & Lodging Association reports alleging the company is trying to avoid paying taxes in Los Angeles and other […]
Booking.com Profits From Bidding on Hotel Names
Many cash-strapped independent hoteliers have been relatively laid back and allowed Booking.com to bid on their trademarked names and are even handing over their digital marketing and website creation […]
Analyzing & Controlling Rates & Segments
NB: This is an article from IDeaS The hospitality business climate is in a constant state of flux and no one is more familiar with the ups, downs and […]
Understanding OTAs marketing strategies
OTAs such as Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of $67,250 […]
5 Key Strategies to Market Your Hotel to Milliennials
NB: This is an article by Taylor Smariga of NetAffinity Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we’re […]
