Over the last 10 years, industry disruptors have rocked the business world in ways we’ve never seen before, and leading the charge is disruption’s poster child, Uber.
Not only has it streamlined getting anywhere in the world’s major cities, Uber‘s visionary business model is a goldmine of lessons for hotel marketers.
Their model nourishes their own growth, with their incredible way of combining a smooth payment system, customer-focused service delivery and smart and nimble use of mobile technology. This has left taxi companies reeling from a drastic loss in market share, customer loyalty and brand security with every passing day.
Uber is undeniably a case study in business brilliance. Here are their principles hotel marketers should consider replicating:
We’re going to wager that no one enjoyed calling a cab, hailing a cab, waiting for a cab or paying for a cab. Modern consumers value customer service and convenience more than ever before.
They want what’s easy and Uber instinctively locked into that preference from the very beginning. They address all of those commonplace annoyances that come with taking a cab and took them out in a single shot using a stunningly simple interface.
Entrepreneur Gary Vaynerchuk said it best: “Uber doesn’t sell transportation. Uber sells time.” They understand how much easier it is to pay with your phone, without having to dig around your bag for your wallet. The app’s clean and uncluttered design allows you to request the nearest driver and pay for your ride with just one button. It’s as simple as you can get.
What can hotel marketers learn from Uber’s simplicity?
Examine your booking experience and consider how you could simplify even the smallest of details. Minimize any hurdles to making a reservation. Are you cluttering your booking engine with too many options, text or fields to fill out? Consolidate as many fields as you can to get as close to a one-touch experience as possible. Pre-fill certain fields if they are a returning guest. Streamline your mobile booking site so a user can book a room with just one hand holding their smartphone.
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