guest

It’s imperative to handle visitor communications proactively to avoid common mistakes. Think about the following strategies to enhance guest communication

Tracking and managing your reviews can be a golden ticket to improving your hotel experience, guest satisfaction and marketing strategy

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

As tempting as it may be to turn a blind eye to a negative review, statistics show it’s critical you respond to every review, especially the negative ones

Why is reputation management crucial to a hotel’s ADR? That is simple, positive reviews lead to more bookings, and more bookings lead to higher revenue

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

Hotels have long sought to understand the needs of their guests in order to provide the best possible service. These insights lie in untapped guest data

Staycation is simpler, more sustainable, and lots of fun for guests, so take the time to figure out how to attract nearby travelers to your hotel

Here are four of the most effective ways data-driven strategies can help you improve the customer experience at your hotel

When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information