guest

When Well-Intended Technology Leads to Broken Experiences

This is a shining example of how the power of technology and human interaction can create a memorable experiences. Sadly, this is the exception.

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Loyalty Programs Could Help Soften Impact of Economic Downturn

Loyalty program members has grown faster than total room supply over the past 10 years, helping to expand the potential base of guests

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Why is Online Reputation Management Important for Hotels?

Guests will be willing to pay more for a hotel with a strong reputation and higher scores than choose a hotel with a slightly lower price

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How to Inspire Guests on Social Media

Any accommodation business that wants to amplify reach and drive bookings should incorporate social media into their marketing strategy

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The Ever Growing Importance of Personalisation

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

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The Many Different Types of Hotel Email Marketing

There are many different types of email marketing and various different strategies that can be used to engage, build relationships and drive conversions

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How Online Reviews Shape Your Hotel Guest Experience

Guest experience is the cumulative impact of interactions and experiences between your hotel and a guest, at every touchpoint along the whole guest journey

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You Should Never Block a Bad Review (What to do Instead)

Here are a few reasons why you should accept a negative review gracefully, and some steps for managing your online reputation the right way

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Increase Revenue With These Hyper-Personalised Audiences

In this article, we are showing you nine examples of audiences so that you can hyper-personalise your campaigns to each of them

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Revolutionize Guest Experiences and Revenue Management with AI

As the hotel industry advances, technologies like AI open avenues for better guest experiences, streamlined operations and improved revenue management

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