google

In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign

Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

Early insights into Black Friday in 2020 indicate large increases in volume this year. Amazon Prime Day saw significant increases from 2019

If we see it from the way the data gets tracked, Google Analytics 4 looks more like a new tool, rather than a new version of an existing tool

Understanding the role of Google My Business and using options to highlight what makes your hotel unique can help build your customer base

Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out

Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions

If you are one of the many hotels that has changed their policy to offer free cancellations, Book on Google provides a way to promote this

The Google Core Vitals metrics require brands to take a more meaningful look at the overall first experience visitors have on their page