google

It’s crucial for you to invest in your 2020 marketing budget. Hotel ads are a necessity! Email and social media marketing, too. Finally, make sure your Google My Business profile is fully up to date.

Google has quietly upped its hotel and travel search capabilities with a new travel portal. This allows users to search for flights, hotels and more from a full-fledged travel site.

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free! NB: […]

In an unintended duet, the CEOs of TripAdvisor and Expedia Group separately talked this week about how Google’s increasing practice of directing search traffic towards its own travel businesses has […]

Lack of price accuracy is probably the most annoying problem in metasearch. NB: This is an article from mirai One of the reasons is the several components to get to […]

Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. NB: This is an article from Koddi As is the case in desktop search, Promoted Hotels will appear […]

You can take this Google My Business Q&A feature one step further by creating your own FAQs to get ahead of your users and anticipated questions

When Google debuted its new four-pack stack of vacation rentals in Google Search, a feature that’s a gateway to Google’s travel page, notably absent from the mix of usual participants was Airbnb

While searching for properties on Google Hotel Ads, one of our analysts noticed a familiar logo in an unfamiliar place — Airbnb with a metasearch listing in line with OTAs and […]

By bidding on your branded name you are taking advantage of cheap, valuable real estate, taking control on how your hotel is presented on Google, and likely to take direct bookings back from OTAs.