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While both guest retention and acquisition are essential for a hotel’s success, they serve different purposes and have distinct impacts on your business

Effective collaboration ensures that marketing agencies and hotels can leverage strengths, streamline communication, and tailor strategies to specific needs

We look at MaxiRoom, how to get set up for success and why connecting to wholesalers like Hotelbeds can help boost group and corporate bookings

Here are the key considerations to guide your decision-making process, along with a breakdown of how different hotel types can benefit from an RMS

He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience

We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around

Today, revenue management is about doing business strategically. It requires a deep understanding of the guest journey, booking window and market trends

With a 25+ year career in revenue, I cannot begin to count the number of times that I have been asked that very question. NB: This is an article from […]

Having recent and frequent positive reviews can boost your visibility on Google, making it easier for people to find you when searching for a place to stay

Not only is managing your reputation about presenting your hotel in the best light, but also ensuring you remain receptive to customer feedback