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The economic outlook is positive, but rising costs and changing guest expectations require continuous adjustment and optimization of the budgeting processes

Setting prices too low can have several detrimental effects on a hotel’s revenue, profitability, and overall brand perception

CPOR is a crucial metric in the hotel industry that helps measure the efficiency and profitability of a hotel’s operations. It stands for cost per occupied room, which means the […]

Choosing the right omnichannel inbox can be a game-changer for your business. Here are some key features to consider when making your choice

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media

trivago, the under-pressure metasearch has been trying out a new way of displaying search results, which could obscure direct hotel prices

It’s essential to note PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy

Many of the old silos still exist, and the dream of a fully integrated unified commercial strategy remains just that – a dream. But the journey is not over

Strategic approach to TT.OO. management can be the difference between a hotel that is content with its revenue or one that thrives in a competitive sector

Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account