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Let’s explore some timely best practices to connect with your guests and make the most of the season’s unique opportunities to increase direct bookings

Hotels are complex ecosystems, and there are multiple ways to improve your brand reputation with effective revenue management

Discover how to optimize your hotel’s pricing strategy for 2025 with simple tactics to boost your revenue and streamline the setting of rates

As a hotel, you can’t control demand. What you can do is ensure you capture your fair share by following these three steps:

Correlation and causation are two different things. Confusing them can lead to misguided conclusions. These errors could be prevented with causal AI

Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

A dynamic pricing strategy seems simple as a first pass but as with all things, once you dig deeper, it can have repercussions for all parts of your hotel

Hotels attempting to build or refine their tech stack face plenty of challenges. It can be an overwhelming process, and mistakes can be made

Personalizing the creative and offers on your website will further help your offer stand out and drive more bookings as well as ancillary spend

Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google