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HubSpot has seen organic traffic take a hit. Some think it may be lack of relevance in older content – even giants aren’t immune to SEO changing tides

Overall, behaviour confirms that Black Friday is now an extended period, not a day, and that the direct channel can go head‑to‑head with OTAs

Revenue managers live on the edge of uncertainty: but every scare comes with wisdom. Every “uh-oh” becomes a “next time, I’ll know better.”

More hotels are turning to personalized marketing and exclusive family offers to capture attention and drive direct bookings

Most of the paid advertising “horror stories” are myths and believing them could cost your hotel tens of thousands in lost revenue every year

Choosing a data analytics platform isn’t about ticking boxes on a features list. Get it wrong, and you’ll add to the noise

Pick-up is a key indicator for assessing current market demand and the effectiveness of pricing strategies – the heartbeat of the hotel

Guest communication is a powerful tool for revenue, brand recognition and reputation. When talking about multi-property hotels, it is even more important

While research on “cheapest booking days” is inconsistent, the patterns around check-in days and booking lead times are actionable for hotel operators

Predictive analytics is only as valuable as the actions it drives. Revenue teams should integrate these insights across all commercial disciplines