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From personalising guest interactions to optimising marketing campaigns, AI offers opportunities to elevate operational efficiency and guest satisfaction

Let’s take a look at a few inspiring examples of how hotels can bring the winter spirit to life through personalized website experiences

Not only can pricing become more personalised, but also the entire package and experience. I expect attributes and individualisation to play a bigger role

The shift towards net revenue goes far beyond adding a new KPI. It is a commercial reset that changes how business decisions are made and measured

A tech stack that is not working properly doesn’t create operational headaches only. On the contrary, guests feel it too through slower responses

PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google ecosystem

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

While the adoption of artificial intelligence in the RMS is rising rapidly, confidence in the technology’s decisions often remains low

If you’re in the office thinking, “Why aren’t these numbers behaving how they should?” you’re not alone. The market is shifting quickly, and not predictably

Thinking about how to stand out with pre-arrival messaging is a whole science but at the same time a crucial matter for every hotel