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The GDN campaign not only elevated the hotel’s visibility within its target market but also delivered immediate and significant measurable returns

Creating a strategy that balances GEO and SEO doesn’t require a technical overhaul. It needs clarity, consistency and intent. Here are a few starting points

Focusing on storytelling, unique experiences and value-driven offers, the low season can be transformed into a time of meaningful engagement

Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes

Is it possible to achieve the revenue precision of Occupancy Based Pricing with the operational agility of Per Day Pricing?

The BBC article about Easyjet ahd their cabin bag pricing misses the wider reality: this isn’t misleading pricing, it’s textbook airline revenue management

In 2017 we released 49 Tips to Supercharge Your Revenue. Today, those tips still hold up remarkably well. But we’re adding 5 new tips for the modern era

Today, demand can shift in an instant, and competitors’ rates tell you nothing about their strategy or inventory levels. The tools and strategies of the past can’t keep pace with […]

Total Customised Revenue Management (TCRM) has a simple but powerful goal: deliver high-quality, personalised strategic revenue expertise to hotels

There’s an alarmingly broad spectrum across the hotel industry when it comes to technology uptake, and AI is the newest entity to find its place