featured

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

With rising customer expectations, fierce competition, and shifting trends, GMs can’t just rely on gut instinct – hotel business intelligence is key now

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

Revenue management is evolving into a dynamic blend of strategy, experimentation, and technology, with AI playing an increasingly pivotal role

Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically

Group revenue management can make a big difference to your hotel’s profitability. But the key is not to rely on just gut feel and guesswork

Today, your pickup curve is a complete mess. In short, your pickup curve isn’t curving anymore – because guest behavior broke it

Travelers visit up to 277 web pages before booking a trip, 2.5 pages a day in the early phase of planning and up to 25 on the day of purchase

As we enter the heart of the 2025 travel season, the outlook for European hospitality is brimming with opportunity