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warning flag on a beach illustrating how Black Friday can be a risk to hotels of revpar cannibalization

Black Friday a Big Risk for Hotel RevPAR Cannibalization

Black Friday and Cyber Monday have been established as top selling days in the hotel industry, too. However, there are risks involved: those who offer discounts on room rates without […]

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money down the drain reflecting real cost of the wrong business mix and how it quietly destroys profitability

How the Wrong Hotel Business Mix Quietly Destroys Profitability

High occupancy can distract. A full hotel can be the least profitable version of itself when the wrong segments dominate the house

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person at a laptop with a computer chip overlay and buildings in the back reflecting the top rms features every multi property hotel group should look for

Top RMS Features Every Multi-Property Group Should Look For

A good RMS doesn’t just automate pricing; it also streamlines performance tracking helping small hotel groups compete with big brands and independents

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2 people enjoying a hotel spa experience which can be a key component to the success of a wellness hotel and how they redefine the guest experience

Why Wellness Hotels Are Redefining Guest Expectations

A successful wellness hotel differentiates themselves through targeted branding and specialised amenities that align with specific guest needs

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christmas tree at a luxury hotel reflecting the importance of creating memorable festive experience and marketing these early and with smart campaigns

3 Key Strategies to Make Your Hotel Shine This Festive Season

Timing is everything. Travellers start to search and book festive stays weeks in advance. The earlier your campaigns go live, the better

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a board meeting where most of the members are bored illustrating the importance of moving from metrics via storytelling

What the Board Really Wants to Hear: From Metrics to Meaning

If you want your board to not be bored (and keep investment flowing), stop drowning them in numbers and start telling the story behind them

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email icon an a mobile phone reflecting the fact email marketing still drives business outcomes when aligned with and guided by revenue strategy

How to Drive Direct Revenue Through Effective Email Marketing

When powered by clean guest data and guided by revenue strategy, email marketing drives tangible business outcomes

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person breaking down a wall reflecting the need for hotels to break the cycle of ota dependence

How to Break OTA Dependence Without Losing Bookings

If your pricing, visibility, and demand decisions are dictated by OTA behavior, you have lost control of the wheel. Common red flags include:

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man in suit walking with a surfboard reflecting bleisure travel and why it matters for hotels

How Can Hotels Capitalise On The Growing Bleisure Travel?

Digging into bleisure travel statistics reveals hotels should sell local experiences, reward loyalty, and maximise the value of every stay

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image for bookboost article - 4 Tactics to Make Your Guests Come Back for a Second Visit

4 Tactics to Make Your Guests Come Back for a Second Visit

The more guests feel acknowledged and involved, the more likely they are to return for a second stay and recommend your property

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