distribution

Finding New Revenue Streams for a Big Box Hotel (Case Study)

Whether a hotel’s revenue stagnation is caused by the pandemic, new competition, or something else, take a fresh look at business segments and channels

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Comparing Cost Models in Metasearch: CPC vs CPA

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA

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Working with OTAs: The Indirect Distribution Dilemma

Overall results show benefits of participating with OTAs substantially outweigh the costs, resulting in clear and substantial boost to hotels’ bottom line

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two puzzle pieces coming together like a hotel aligning it's distribution and marketing to boost revenue

How to Align Your Distribution and Marketing Strategies to Boost Revenue

Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution

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attractive picture of a sandos resort hotel can be used in google ads to increase demand

Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

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revenue management questions answered

Hoteliers’ Top 10 Revenue Management Questions… ANSWERED

Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are experiencing

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image of princess grand bavaro resort used in mirai article about capturing more demand using google hotel ads

Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

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Google Hotel Free Booking Links – OTA Freedom or Competition?

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic

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man being led by carrots reflecting the value to hotels of driving direct sales rather than relying on OTAs

How to Maintain or Increase Your Direct Sales Quota Post Pandemic

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

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computer and dots showing distribution across globe

Three Quick Wins to Optimize Post-Pandemic Hotel Distribution

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

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