man being led by carrots reflecting the value to hotels of driving direct sales rather than relying on OTAs

How to Maintain or Increase Your Direct Sales Quota Post Pandemic

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

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computer and dots showing distribution across globe

Three Quick Wins to Optimize Post-Pandemic Hotel Distribution

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

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two people having fun looking through donuts reflecting how hotels should view their marketing in a different way

A New Way to Look at Your Hotel Marketing Campaigns

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

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The OTA Which Applies AI Skilfully Wins

The one piece of tech that could be a true differentiator for an OTA is the skilful application of AI that could help to really understanding the customer

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person booking hotel direct online via a laptop

Why Direct Selling is Experiencing its Sweetest Moment

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

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OTA Bookings – How Have They Changed in a Covid World?

According to a study, 52% of travellers visit a hotel website after seeing it on an OTA and 20% of direct bookings happen after a hotel was found on an OTA

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laptop screen showing tripadvisor website

Tripadvisor Plus: How Will it Work?

Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis

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Hotel Competitive Set Reassessment for a Stronger Recovery

In order to define, or even redefine, your hotel’s competitive set, here are some do’s and don’ts to help ensure a strong, competitive recovery ahead

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Google Travel Adds Vacation Rentals Alongside Hotels in Search Results

But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs

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How Hotels with Nimble Technology Have an Advantage

Hotels are going to fill up; no doubt about that. Properties with the most agile platforms will be most effective at pricing and yielding highest RevPAR

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