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How a Data Strategy Can Improve Hotel Profitability and Direct Bookings

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy

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Hotels Should See Post-Pandemic Landscape as Opportunity to ‘Be Direct’

The gradual ramp-up this summer is great chance for hotels to be strategic about their return to business and set a better, healthier distribution strategy

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Car moving at pace reflecting how hotels could be in the driving seat regarding distribution

Could Hotels be Back in the Distribution Driving Seat?

Despite early predictions that the OTAs would dominate the distribution landscape, direct bookings are on the up and phone reservations are resurgent

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The Current Situation and Challenges Facing the German Hotel Market

What is the current situation and challenges for hotels in Germany. We cover topics including the difference between city hotel and coastal destinations

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Metasearch in Hospitality: an Overview of Hotel Search Engines

We will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership

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Which Tripadvisor Platform is Right For Your Hotel?

The review-giant-turned-distribution-platform-turned-membership-program rolled out its fourth program, Tripadvisor PLUS; time will tell if it will succeed.

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The Direct Booking Index (DBI) and Why Hoteliers Should be Using It

Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel

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Which Channels Drive New Users to Your Hotel Website?

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

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Pricing Flexibility on the Road to Recovery. Act Fast

For such unpredictable times we have now you should choose the right pricing strategy and have an option to change it easily and quickly when needed

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How to Build an Omni-Channel Experience for Your Guests

Omni-channel approach focuses on creating multi-channel sales and marketing strategies. Creating a seamless guest experience throughout the guest cycle

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