distribution

How Online Platforms Help U.S. Independent Hotels Compete

Online platforms can help address the imbalance, empowering independent hotels to improve their competitiveness. There are three key areas to consider:

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GDS and the Changing Face of Hotel Distribution

We explore 6 ways GDS has evolved and how this can empower hotels to drive successful online distribution and get more direct business

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What is Metasearch & Why Its Important For Hotels

We explain what metasearch is, explore different channels, provide some best practice tips and explain why it’s essential for hotel success

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New Hotel Rate Parity and Distribution Issues for 2023

When dealing with rate parity issues, it is key to have an action plan in place to take greater control over your distribution success

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What are the Key Aspects of Effective Channel Management?

In a dynamic landscape of hotel distribution, maximizing the performance of distribution channel management is crucial to stay competitive and drive revenue

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smaller man standing by feet of much larger man showing disparity in size between otas and hotels

An ‘End to Unfair Practices’: New Laws to Rein in Power of OTAs

From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance

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trivago’s Free Booking Links Bring Travelers and Hoteliers Closer

Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA

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How to Boost Hotel Direct Bookings with Google FBL

Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations

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8 Non-Negotiables for a Profitable Hotel Distribution Strategy

With the rise of online travel sales and influence of e-commerce and review sites, accommodation providers must adapt to the evolving distribution landscape

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Cracking the Code: How to Benefit from Hotel Wholesalers

Hotel room wholesalers act as intermediaries between hotels and travel agents, providing a vital role in the distribution of hotel rooms and rates

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