distribution

When hoteliers think about hotel paid search advertising, most immediately focus on Google. While Google Ads remains a core part of any digital marketing strategy, relying on a single search […]

What follows is a synthesis of the core data challenges that customers and prospects across the industry are actively working to resolve in 2026

The future contest is not over where bookings are processed. It is whether the hotel is specified before the agents begin to optimize the path

The question is not if AI will change hotel distribution. It’s who will control the conversation when it does. This is where MCP is exciting for hoteliers

A growing network of predatory OTAs and rogue affiliates are aggressively bidding on boutique hotel brand names and siphoning off your most valuable guests

How well is “the last mile” managed these days? What happens when the phone rings? Too often, websites hide phone numbers, making it difficult to even call

Revenue management is no longer a function that asset managers just “monitor”. It is a core lever of asset performance, risk control and value creation

An image quality score is a standardized way to evaluate the strength of a hotel’s visual content across its listings

When analysed alongside booking and guest profile data, these insights ensure revenue strategies enhance, rather than detract from, the guest experience

The gap between the price you set and the price the guest pays is often created in the murky middle layer of distribution