distribution
Dynamic Budgeting: Redefining the True Cost of Visibility
Dynamic Budgeting is to see beyond the false clarity of commission thresholds, to embrace investment as strategy, and to reclaim the guest
From 5 to 50 Channels: How Connectivity Powers Growth
For many hotels, being listed on two or three big global OTAs feels “enough.” but limiting yourself to a few channels restricts your revenue potential
Hotel Success Stories: Expert Partners September 2025
Here is the round up of Hotel Success Stories from our Expert Partners during September outlining increased bookings and revenue
Hotel Budgeting: Smarter Spend & Stronger Direct Bookings
Successful budgeting isn’t just about cost control, it is about investing in the right mix of channels, tools, and strategies to maximise profitability
Common Pitfalls in Hotel Metasearch Advertising
Metasearch advertising requires careful planning and execution and many hoteliers fall victim to common pitfalls that can hinder campaign effectiveness
TikTok Go and Booking Partnership Signals Future of Distribution?
The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app
Will Booking’s New Credit Card Weaken Hotels Direct Channel?
Booking never stops making moves – it never has. Now it’s entering the credit card business in the US, a market as juicy as it is competitive
Beyond GDS: Multi Sourcing is Hotel Distribution Next Phase
This has led to the rise of multi-sourcing – pulling rates, content, and inventory from multiple channels: GDS, direct APIs, wholesalers and aggregators
Unlocking High Value Bookings: Why a GDS Guest is Different
The GDS brings forecasting clarity. With structured bookings and fewer last-minute cancellations, predicting revenue becomes more accurate
AI in Hospitality: Booking, Distribution & Personalization
AI models take a different approach. They base suggestions on the user’s concrete request, past behavior, reviews, and the options available in the market
