distribution

As we think about hotel distribution and marketing priorities, integrating AI is not only urgent but no longer an option

The key to unlocking your hotel’s true profit potential isn’t in that single average number, but in understanding its daily distribution

By adopting a continuous learning mindset, you can stay resilient, seize new opportunities and build a culture where innovation drives revenue

Truth is, distribution success is not about the number of channels you are connected to. It’s about how well your systems talk to each other

On November 3rd, Google will roll out significant updates to its Meta Price Accuracy Policy. We outline what it means for the metasearch auction

This article outlines the three most important OTA trends of 2025 every hotelier should know and practical ways to respond

By keeping GDS in the distribution mix, hotels strike a balance, maximising profitability from direct bookings while securing volume and premium ADR

Many hotels don’t have a full picture of how each distribution channel contributes to their business. OTAs may drive strong volume, but at what cost?

If you adopt even a few of these practices you’ll feel the compounding effect in your RevPAR, your net revenue, and calm in your weekly revenue meeting

The trick isn’t choosing one over the other, it is knowing how to balance all three. When comparing OTAs, direct bookings, and GDS, the difference is clear