direct

It’s clear that guests value direct booking benefits and are likely to be swayed by attractive perks and whatever makes their stay at your hotel better

Prioritizing profitable bookings along with maximizing occupancy and driving revenue from direct bookings offers the greatest cost-cutting benefits

Incentivizing guest direct booking not only reduces lost revenue due to high OTA commissions, but also allows for a more personalized guest experience

By employing personalized messaging and leveraging predictive analytics, hotels can enhance direct bookings and boost conversion rates simultaneously

Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations

We talk about how Yotel embraced RevMarketing Automation to connect the demand and revenue priorities in their direct channel and the benefits derived

Here are a few examples of urgency tactics. Each of these leverages the psychology of urgency to drive conversions and increase sales.

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

A well-rounded approach combining strengths of direct bookings and OTAs will help hoteliers maximize their revenue potential and enhance guest experience

Eliminating friction is like removing a burden that prevents your guest experience from being everything it can be