direct

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

Now, it’s time for hoteliers to start planning what they can do to ensure the best hotel guest experience possible is center of everything they do

Online direct hotel bookings are forecast to grow by over 10% in Europe. This means that your book direct strategy is more important than ever

These four strategies can improve direct bookings with first-time guests and brand-loyal travelers, enhancing the guest experience pre-booking and beyond

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales

Attracting potential guests to your website and delivering a pleasant navigation experience is only part of the eCommerce equation

Through the use of A/B split testing you can increase direct booking for your hotel. Even better, A/B testing can be done quickly and easily