data

Unless there is a unified commercial strategy bringing Revenue, Sales, and Marketing departments together, as well as their data, the problem will prevail

In a world where data is king, it’s easy to get lost in a sea of information. With the right strategies, you can navigate your revenue ship to success

Poor hotel data security isn’t a short-term obstacle, it’s a ticking time bomb with far-reaching consequences that can cripple your hotel

What is the right way for hotels to optimize their digital operations and data gathering to deliver personalized and enhance the guest experiences?

Being guest centric means understanding and anticipating the needs of the guest, providing solutions before they even experience the problem

In an era where travelers increasingly seek to personalize their experiences, hotels have a great opportunity to capitalize on ancillary revenue offerings

Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue

A single guest profile is not just about collecting data; it’s about creating a holistic view of the guest that informs every interaction and decision

Determining the accuracy of your data when it’s squirreled away in silos becomes more difficult. Data silos also pose a security risk

Across 10 host cities, basic mean average for hotels standard room over next 6 months shows rates have increased from €147 outside the tournament to €231