data

As well as looking at the obvious impacts of the incredible amount of time that is wasted, along with missed revenue opportunities and overlooked cost savings

If averages give us an incomplete picture, where do we look to find actual metrics we can act on? The answer is going more granular in your data analysis

In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a […]

Pricing data suggests that the business influx from the 2024 Olympics will extend beyond Paris to other French cities

In the complex landscape of hotel group business, leveraging data has become critical in reshaping group sales strategies

These tips on switching from spreadsheets to analytics could prove useful and help avoid some common pitfalls organizations fall victim to

Identity resolution is the cornerstone of an effective hotel data strategy, and it’s an element that benefits marketing and guest-facing staff

While top-level KPIs set a clear focus and direction, deep-dive analytics provide the necessary insights for tactical execution

Having a first party data strategy gives your brand a plan for how it will collect customer and prospect data and use it to deliver personalized experiences

Whether it’s about hospitality technology or adapting to consumers’ behaviors, each new change or innovation should ultimately solve an existing pain