data

Data Driven Personalization: Are Hoteliers Missing the Mark?

Utilizing data available and adopting advanced personalization technologies, hotels can unlock significant revenue potential and nurture guest relationships

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How Small Hotels Can Capture Overflow From Big Events

Apart from leveraging local event data, small hotels can form strategic partnerships with event organizers, local CVBs, convention centers, partner hotels

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Why a Hotel Commercial Strategy is Now Non-Negotiable

A commercial strategy is critical for maximizing a hotel’s profitability and strengthening its direct relationships with guests

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money being put through a shredder reflecting the importance of choosing a dedicated data partner in revenue management

Importance of a Dedicated Data Partner in Revenue Management

By opting for a dedicated data provider, businesses can ensure they receive the unbiased and accurate data needed to drive revenue strategies

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Building Blocks of a First-Party Data Strategy for Hotel Revenue

We look at how to assemble first-party and zero-party data into a robust, revenue-generating strategy, and create picture-perfect guest experiences

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cloudbeds insight article image - redefining the PMS with native business intelligence

Redefining the PMS with Native Business Intelligence

Built entirely in-house, Cloudbeds Insights is native to their PMS and is designed to reduce the hotel sector’s reliance on industry-agnostic BI solutions

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steps going up reflecting the tactics to implementing data based pricing strategies

Steps to Implementing Data Based Pricing Strategies

Given the unpredictability of the current market, it’s key that hotels update their pricing based on the current supply and demand on a regular basis

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words about data under a window ledge reflecting the importance for revenue managers of developing a data driven forecast

How Revenue Managers Can Develop a Data Driven Demand Forecast

As an industry, we know there are several ways of forecasting and as revenue professionals, we may be asked to contribute to

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4 Tips to Grow Direct Revenue With a Data Driven Culture

By fostering a data-driven culture you can improve hotel functions, connect effectively with guests and significantly improve your direct revenue streams

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7 Simple Ways to Personalize the Guest Experience

A good PMS allows you to record stay history, contact information, and other details in guest profiles, so you know what makes each person tick

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