data

Data silos are becoming an increasing problem for hoteliers operating in a world where hyper-personalization is the expectation

How to transition from chaos to clarity, transforming your revenue manager role from a high-stress data operator to a high-impact strategic leader

Performance marketing allows hotels to reach the right traveler at the right time across multiple digital touch-points

Fragmented hotel data management can cost millions in lost revenue each year by providing information without context, and low-accuracy data

For hotel general managers and revenue leaders, TFG’s journey highlights a critical truth: automation doesn’t replace expertise, it amplifies it

In this article, we show the key do’s and don’ts for turning untapped guest data into a repeatable process that fosters the guest loyalty and direct revenue

In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

With rising customer expectations, fierce competition, and shifting trends, GMs can’t just rely on gut instinct – hotel business intelligence is key now

It’s no wonder 38% of operators say revenue management is too time-consuming, and 36% admit they’re uncertain about optimal pricing

The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences