data

Understanding your audience’s preferences, behaviours, and expectations enables you to tailor marketing efforts, enhance guest experience and drive bookings

These 3 KPIs provide a clear view of a hotel’s potential and are pivotal in crafting strategies that align evolving market dynamics and customer preferences

With both historical and forward-looking booking data in hand, guesswork is removed, making hotel management easier and less stressful for all

We’ll decode the language of hotel data shaped by the sway of the calendar, so you can better understand this vital information

Discover why guest segmentation is crucial in today’s competitive market, learn how to effectively categorize your hotel guests and gather the right data

Like first-party data, zero-party data comes directly from interactions with your guests. You could say zero-party data is a subcategory of first-party data

P&L data enables you to supplement key top-line metrics and measure impact of top-line decisions on profitability relative to competitive sets

Intelligent Hospitality, developer and owner of HotelIQ Decision Cloud, and Zucchetti North America are proud to announce a new partnership

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website

Uncover the secrets to boosting your hotel’s revenue with our guide for historical data analysis. Master key performance metrics without a PMS and drive profitable decisions.