data

For hoteliers, first-party data is essential as it comprises information collected directly from guests and website visitors

Hotels must apply revenue management principles to manage costs, push ancillary revenue, optimize distribution spending, and track guest expectations

Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis

The convergence of hotel marketer data, analytics, and guest expectations for personalized service are redefining the way hotels connect with their guests

Many hoteliers underestimate the power of customer data, making it a focus in your strategy is a reliable way to ensure your hotel maintains a competitive edge

We look at the data, the potential value, and examples of correlations and cause-effect relationships that could benefit hoteliers

Big data for hotels refers specifically to the collection of guest-related information, typically obtained through zero-party and first-party data sources

Hoteliers that want to streamline sales and take advantage of high-value buyers can no longer afford to maintain cumbersome processes

As revenue management technology evolves, machine learning continues but the human element is key. Let us take a look at some of these points

Data is more than just numbers: it’s the rock to unlocking revenue growth. Decisions rooted in data are the backbone to success