crm

On January 20, 2017, I booked a hotel in Seville, Spain. That is also the day that Meliá Hotels & Resorts got my email address. The rest, as they say, […]

Amy the traveler has over 419 digital moments researching her trip to Nashville over two months before she checks into a hotel, averaging five videos, 360 Web page visits and […]

Regardless of your CRM goals, the starting point is, and always will be, a database containing information on your contacts. This database needs to be intelligently segmented and filterable so […]

Traditionally, the PMS has been considered the primary hub of hotel operations. But as data management becomes more complex, the limitations of the PMS, as this primary hub, are becoming […]

It wasn’t long ago that all the information hotels had on a guest could fit on a single registration card. In the late 1980s, the introduction of the property management […]

If you run an independent hotel, your customers matter more than almost any aspect of your business, therefore it’s important to manage your relationship with them effectively. NB: This is […]

Building a relationship with your guests is the cornerstone of hospitality, but creating loyal, advocates of your brand requires a step beyond that. NB: This is an article by Nicki […]

The hospitality industry is enjoying its longest expansion and healthiest growth in a generation, yet some troubling trends are beginning to surface that threaten profitability and overall performance. One of […]

In the fast-paced environment of the hospitality industry, most hoteliers would agree that developing and sustaining strong guest relationships is key to long term success. NB: This is an article […]

The front office of a hotel works in real-time with every guest. Unlike marketing, who focus on engaging with guests before and after their stay, the front desk must ensure […]