crm

Strategic hotel lead nurturing closes the gap between interest and revenue, transforming casual inquiries into committed stays

When you can unify every piece of guest data into a single, reliable view, all those missed opportunities start to disappear

Lowering prices too much can have long-term effects: guests get used to discounted rates, making it harder to return to normal pricing later

Microsegmentation hones in on why a guest behaves the way they do and what that means for your marketing, service delivery, and revenue strategies

Data silos are becoming an increasing problem for hoteliers operating in a world where hyper-personalization is the expectation

Pre-arrival communication is all about setting the right expectations, but are you delivering what you promise?

If there is something that people working in marketing in hospitality are talking about is the power of a CRM system created especially for hotels. NB: This is an article […]

Being customer-obsessed in your hotel is not just a trend; it’s a philosophy that leads to sustained success, growth and enhanced reputation

We explore the dos and don’ts of implementing a CRM in your hotel for the first time, inspired by best practices with a focus on hospitality

A CDP can analyze guest behaviors, preferences, and booking history, enabling highly targeted marketing campaigns that resonate with individual guests