crm

If there is something that people working in marketing in hospitality are talking about is the power of a CRM system created especially for hotels. NB: This is an article […]

Being customer-obsessed in your hotel is not just a trend; it’s a philosophy that leads to sustained success, growth and enhanced reputation

We explore the dos and don’ts of implementing a CRM in your hotel for the first time, inspired by best practices with a focus on hospitality

A CDP can analyze guest behaviors, preferences, and booking history, enabling highly targeted marketing campaigns that resonate with individual guests

“Who Are We” interview with Daan de Bruijn, co-founder of Bookboost, discussing their solution, geographical focus, typical client profile and backstory

A CRM system can actually help you improve client communication through faster response times, organized inquiries and messages, and customizable templates

Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue

Having a first party data strategy gives your brand a plan for how it will collect customer and prospect data and use it to deliver personalized experiences

We delve into how marketing automation can revolutionize lead generation in the hotel industry, enabling hoteliers to drive direct bookings

When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations